Hispanic CaseOps™

Powered by K2K Digital

Stop Paying for Marketing.
Start Investing in Results.

Introducing the industry's first performance-based case acquisition system for the Hispanic market. We build and manage your entire client pipeline. You pay transparent platform usage fees—no setup costs, no monthly retainers. We don't invoice for management until we deliver your first 100 qualified leads. Period.

Zero-Risk Partnership

No setup fees. No monthly retainers. You pay transparent platform usage fees as you go, and we don't invoice for management until we prove our value by delivering 100 qualified opportunities.

The Hispanic Market, Unlocked

Our system is built from the ground up for cultural and linguistic fluency. With native Spanish-speaking intake and AI, we capture the high-value Hispanic PI, Immigration, and DUI cases your competitors can't reach.

Finally, Aligned Incentives

Traditional agencies profit from your ad spend whether you sign cases or not. We only earn our management fee after delivering 100 qualified opportunities. Your success is our success—our incentives are finally aligned with yours.

Market availability is extremely limited to ensure exclusivity. See if your firm qualifies.

Our Qualification Promise:
The Definition of a High-Value Opportunity

A "lead" is worthless. A "qualified case opportunity" is everything. Our system is calibrated to identify and deliver only high-probability, high-value cases that are worth your firm's time. We consider a lead "qualified" only when it meets the strict, practice-specific criteria defined below.

Personal Injury (PI)

A qualified case opportunity means:

  • Clear Liability: The other party is reasonably at fault.
  • Verifiable Injury: Documented physical harm requiring medical attention.
  • Recency: The incident occurred within the statute of limitations, typically within the last 6-12 months.
  • Insurance Coverage: Confirmation that the at-fault party is insured.
  • No Prior Representation: The client has not already retained another attorney for this matter.

Immigration

A qualified case opportunity means:

  • Legitimate Case Type: A valid and recognized immigration need (e.g., family-based petition, removal defense, asylum, complex visa).
  • Financial Capacity: The client understands legal services require a retainer and has confirmed the ability to pay.
  • Urgency & Intent: The client has a clear deadline or compelling reason to hire legal counsel now.
  • No Disqualifying Bars: Initial screening reveals no obvious statutory bars to the relief sought.

DUI / Criminal Defense

A qualified case opportunity means:

  • Charge & Jurisdiction: A specific, chargeable offense within your firm's geographic practice area.
  • Recency of Arrest: The arrest or charge has occurred recently, making timely representation critical.
  • Intent to Hire: The client is actively seeking to retain private counsel, not seeking free advice or a public defender.
  • Financial Capacity: The client affirms they have the means to post a retainer for their defense.

The Industry's First Zero-Risk Partnership

We believe in our system so strongly that we invest our time and resources in your firm's success before we ever send you an invoice.

Your Investment: Platform Usage Fees

Unlike traditional agencies that charge large setup fees ($5K-$15K) and monthly retainers ($2K-$10K+), you only pay transparent, usage-based fees:

  • Ad Platform Costs: Your ad spend on Google, Meta, etc., plus a transparent service fee for campaign management and optimization.
  • Platform Usage: White-labeled CRM, phone systems, AI intake, and data services—billed monthly based on actual usage.

All fees are transparent and usage-based. No hidden costs. No long-term contracts.

Our Investment in You: The First 100 Qualified Leads

We provide our entire white-glove service at our own expense until we hit our first major milestone together. Only after we have successfully delivered 100 qualified case opportunities to your firm will we invoice for our management fee. This includes:

  • Complete System Setup & Management
  • Ad Campaign Strategy & Execution
  • Bilingual AI & Human Intake Services
  • Performance Reporting & Optimization

This model eliminates the traditional agency risk: no large upfront investments, no paying for underperforming campaigns, no locked-in retainers. You pay only for the platform resources you use, and we don't earn our management fee until we prove we can deliver. Your success is our only path to revenue.

Finally, A Marketing Partner
That Only Wins When You Win

Traditional marketing agencies have a fundamental conflict of interest: they profit from your ad spend regardless of whether you sign a single case. The more you spend, the more they earn—even if your phone never rings with qualified leads.

Traditional Agency Model

  • Earn percentage of ad spend (more spend = more profit for them)
  • Monthly retainers paid regardless of results
  • Incentivized to increase budget, not improve conversion
  • You bear 100% of the performance risk

Hispanic CaseOps Model

  • No management fee until 100 qualified leads delivered
  • Transparent usage fees (no hidden markups or retainers)
  • Incentivized to maximize lead quality and conversion
  • We share the performance risk with you

This changes everything. When we only get paid after proving results, we're forced to obsess over lead quality, conversion rates, and your ROI. We can't hide behind vanity metrics like "impressions" or "clicks."—we either deliver qualified cases or we don't get paid. Your interests and ours are finally aligned.

The K2K Digital CaseOps™ Engine:
How We Deliver Results

"De clic a retainer — en español"
Our proprietary, white-labeled system built exclusively for high-value legal case acquisition

High-Intent Demand Generation

Our system deploys culturally fluent, Spanish-first ad campaigns across multiple platforms. We use pre-tested creative and compliance-aware funnels to attract high-intent individuals actively seeking legal help in your practice areas.

AI-Powered Bilingual Intake & Qualification

The moment an inquiry is received, our proprietary AI concierge engages them in their preferred language (Spanish or English). It works 24/7 to gather critical case details, score the opportunity against our Qualification Promise, and filter out unqualified leads automatically.

Seamless Appointment & Handoff

Once an opportunity is fully qualified, the CaseOps Engine seamlessly books them onto your firm's calendar. Your team receives a complete summary of the case details, call recordings, and all relevant data. You simply show up for a consultation with a high-value, pre-vetted potential client.

Frequently Asked Questions

We understand you may have questions about this new model. Here are the answers to what high-value attorneys ask us most.

Is this legal and ethical?

Absolutely. Our model is fully compliant with ABA Model Rules and state bar regulations. We provide marketing services—not legal referrals. You are paying for lead generation, advertising management, intake services, and technology platform usage. This is no different than hiring an in-house marketing team or paying Google for ads.

We do not share in your legal fees, we do not make case decisions, and you maintain 100% independence over your practice. Our pricing is transparent and documented as marketing services, not referral fees. Many successful legal marketing companies operate on similar performance-based models.

What happens after I receive my first 100 qualified leads?

Once we've proven our value by delivering 100 qualified case opportunities, we transition from a trial partnership to a long-term growth partnership. At this milestone, we sit down together to review your results, discuss your growth goals, and design a customized solution that aligns with where you want to take your practice.

To formalize this partnership and cover our operational investment in your success, we invoice a $25,000 marketing management fee. This fee is immediately credited toward your future services—think of it as a commitment deposit that funds your ongoing campaigns, platform access, and dedicated support.

From there, we work together to build a value-based pricing model tailored to your firm's unique needs: whether that's scaling to multiple practice areas, expanding into new markets, or optimizing for higher-value cases. Our goal isn't a one-size-fits-all contract—it's a partnership built on mutual success. You've seen what we can deliver; now we invest in growing together for the long term.

How do you define a "qualified" lead?

We don't count clicks, form fills, or phone calls. A lead is only "qualified" when it meets the strict, practice-specific criteria outlined in our Qualification Promise section above. For example:

  • Personal Injury: Clear liability, verifiable injury, within statute of limitations, insurance coverage confirmed, no prior representation
  • Immigration: Legitimate case type, financial capacity confirmed, urgency & intent to hire, no disqualifying bars
  • DUI/Criminal: Specific charge, recent arrest, intent to hire private counsel, financial capacity

If a lead doesn't meet these criteria, it doesn't count toward your 100. We're incentivized to deliver quality, not quantity.

Do you guarantee exclusivity in my market?

Yes, with conditions. We limit the number of firms we partner with in each geographic market to ensure lead quality and prevent oversaturation. However, exclusivity is not automatic—it's based on:

  • Practice area: We may work with one PI firm and one Immigration firm in the same city
  • Geographic radius: Larger metros may support multiple partners in different zones
  • Performance: If a partner isn't converting leads, we may open the market to another firm

When you apply, we'll let you know if your market is available and what level of exclusivity we can offer.

What if I'm not happy with the lead quality?

If a lead doesn't meet our Qualification Promise criteria, it doesn't count. You can dispute any lead within 48 hours of delivery, and we'll review it against our standards. If we agree it didn't meet the bar, we remove it from your count.

Additionally, because we don't charge management fees until we hit 100 qualified leads, we have every incentive to get this right from day one. Poor quality hurts us more than it hurts you—we're doing the work for free until we prove value.

How long does it take to get to 100 qualified leads?

It depends on your market, practice areas, and ad budget. On average, firms investing $5K-$10K/month in ad spend reach 100 qualified leads within 3-5 months. Higher ad budgets and multiple practice areas (PI + Immigration + DUI) can accelerate this timeline.

During onboarding, we'll provide a customized projection based on your specific situation and market data.

Can I use this alongside my existing marketing?

Yes, absolutely. Many of our partners run Hispanic CaseOps alongside their existing English-language marketing, billboards, TV ads, or other lead sources. Our system is specifically designed to capture the Hispanic market that most firms struggle to reach.

Think of us as your dedicated Hispanic market acquisition arm—complementary to, not competitive with, your other efforts.

Apply for Market Exclusivity

To guarantee performance and prevent market saturation, we partner with a very limited number of firms in each geographic area. Submit your application to see if your market is available and to join the official waitlist. Our partnership committee reviews applications weekly.